COLLABORATION WITH AROMATEQUE - NICHE PERFUMES & PREMIER FRAGRANCES CHAIN, AXIS TOWERS, VAKE

We're glad to share the images of another extraordinary collaboration and placement in luxurious niche perfumes & premier fragrances chain Aromateque's newly opened Axis Towers branch in Vake, where the collection of iconic furniture (Windsor sofa & armchair by Arketipo Firenze, Modern marble coffee table Concave & stylish side table Heron in artistic metal by HESSENTIA Cornelio Cappellini, extraordinary console with transparent glass top & marble details in base Valentinox by Cattelan Italia), iconic lighting (Limbo from surrealistic collection by Kenneth Cobonpue), Venetian ceramic vases & accessories (by Italian Adriani e Rossi) of Castello's high-end brands are gracefully adorn the main space of the interior.

You can find more photos of the project in Project's category of our web site. 

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Stylistic Heaven - Luxurious Penthouse Project in Tbilisi - Mtatsminda, Rustaveli Avenue

Stylistic Heaven - We're glad to have a possibility to share the images of another luxurious penthouse, located in the prestigious living area, just above the Rustaveli Avenue, in the center of Tbilisi, fully furnished with iconic pieces of furniture and accessories by exclusive high-end brands of Castello, which due to its sophisticated character, elegance and impressive dimensions is creating an outstanding interior of the contemporary living space.

From one side, the luxurious ambiance of the apartment is highlighted by the harmonious blend of uncompromised taste and style, based on historical legacy and century old craftsmanship traditions and from another, an original mix of the innovative natural materials combined with so-called "Italian Art of Living", which is giving to the owner the sense and feeling of cozy island in heavy overloaded tempo of the modern city.   

The following furniture and art design pieces from bellow-indicated exclusive brands of Castello have been used in the project: Arketipo Firenze, TWILS, Cattelan Italia, Lenzi Marble, Pianca, Tosconova, Adriani e Rossi.  

You can find more images in Project Section of our website.

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Multi Brand Furniture Showroom CASTELLO has become an Official Dealer of GERVASONI 1882

We are pleased to inform you that the Multi-Brand Furniture Showroom "Castello" has become an official dealer and retailer of internationally recognised with its original style company - GERVASONI 1882 on Georgian market. A family business that speaks of a world that is at once informal, elegant and contemporary. The continuous search for the creative potential given by the exclusive combinations of industrial materials, natural materials and craft techniques, combined with the passion of over 140 years of activity has given life to a style that is recognisable all over the world. 

It should be emphasised that "Castello" has reached a full-scale collaboration with GERVASONI1882 and proudly representing it in the field of both indoor and outdoor furniture and accessories, for which it is particularly famous. Well known designers such as Paola Navone, Federica Biasi, Chiara Andreatti and others are creating the company's exclusive collections.

As for the exhibition itself, we are happy to inform our visitors that in the interior space of "Castello" they will able to discover an impressive Indoor - Outdoor furniture collection recognised as bestsellers by GERVASONI 1882, in particular the iconic set of the Brass chandeliers, probably the world's best-selling outdoor furniture sofa with armchairs Ghost in harmonious combination with the occasional tables from latest collections of the company: Heiko, Guna, Brise, as well as the stylish set of the armchairs called Nuvola 05 and Nuvola 09 with removable fabrics created with inspiration of the legendary Paola Navone, the voluminous corner sofa Loll and most importantly the biggest configuration of the best modular sofas in the world from the latest collection of Gervasoni1882 - Samet, different catalogs, a wide range of fabrics, samples and definitely the best dealership prices.

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Major Upgrade of Castello's 360-Degree Virtual Tour

We would like to inform you that a major upgrade of the 360-degree virtual tour of Castello’s showroom and multi-brand exposition presented in our interior space is underway, which includes collections of unique furniture pieces, lighting and stylish accessories from up to 58 Italian, German and Czech brands allocated on 3 different floors of the exhibition space.

The complete renovation process is planned to be accomplished in the coming days by the end of next week, as a result of which our customers will be able to see the expositions of both existing and new exclusive and official authorised brands added in the last 1 year, including: Novamobili, Gervasoni1882, LIU-JO LIVING Collection, Italamp, Penta Light, Monograph by Bruno Zampa and others.

- To go to the virtual tour, you need to visit our website: www.castello.ge - then go to - the company - then the showroom subsection - and finally - the virtual tour.

At the same time, we’d like to inform you that by clicking on a product while moving through the showroom, you will receive information about a specific models and manufacturing companies, including a link to the corresponding web page.

Please note that the virtual tour covers only 3 working floors of Castello’s interior space of up to 2800 sq. m. meters and at this stage do not include the 4th floor, as well as the Special Areas of our 2 exclusive brands Twils and Lodes, provided by the Shop-in-Shop concept, which are currently being actively worked on to bring them to a perfect condition, will be added to the navigation menu after the official opening.

We wish you a pleasant journey in the world of "Castello" design!



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The exposition of DIVANIDEA, GURIAN and LOF'S is opened in the interior space of Castello!

The exposition of DIVANIDEA, GURIAN and LOF'S is opened in the interior space of Castello!

 

On February 20 of this year, the designer exposition of Divanidea, Gurian and LOF”s collections of upholstered furniture brands working with the inexorable methodology of traditional Italian craft principles was opened in the multi-brand showroom of Castello. New models made with consideration, as well as modular and sectional soft furniture programs made in the highest category nubuck, velvet and fabric, corner sofas with adjustable tables, relaxation systems, poufs and hard leather with so-called Bookcase.

 

In general, the high-end factory of Gurian, LOF's and Divanidea - based in Treviso (Cesalto), Italy - has been known for years for the serious attitude they show to the interior, structure and frame construction of upholstered furniture, not to mention the leather, nubuck and fabric itself, which is no less important fragments of high-end furniture manufacture. While the whole world has passed on the so-called saving and economy, the Gurian factory does not betray the centuries-old traditions and principles of Italian craft. It uses only massive wooden and metal frames in production, which guarantee the furniture's operation for decades. Dense volumes are softened only with high-quality polyurethane foam to achieve greater ergonomics, which allows their models to maintain their shape and structure for a long time. Also, the contour should not be deformed as a result of frequent use. As for the cushioning of the seat and back cushions, different types and densities of foam, feathers and acrylic-style goose down are used to achieve the highest level of comfort in accordance with the given design.

 

A separate subject of consideration here are the stitches, which are applied only with 100% high-strength polyamide threads, which guarantee maximum strength and refined aesthetics.





The main achievement however that Divanidea, especially Gurian or LOF's factories are proud of when they perform any design work that gives their products a final look is - a rather large and diverse selection of leathers, nubuck and fabrics, which in fact even embodies a kind of know-how and gives their designer collections the so-called wow effect. Any grain leather and nubuck produced in Italy are subject to the strict selection criteria of Gurian's research and development laboratory, which must necessarily meet the needs of the company's technical-aesthetic norms.

 

Consequently, as a result of a long research and selection process, each individual leather used to wrap their models is somewhat unique, from the grain structure to the softness, thickness, to the specific texture or finish. The best textile mills in Italy are responsible for their production and finishing.

 

In the exhibition in the Castello showroom, the impressive and voluminous corner sofa from Esplanade LOF's made of natural pure nubuck has a special place, whose sculptural contour, high individual backrest and graceful structure are reminiscent of historical sculpture from the middle of Florence during the period of Boccaccio and Petrarca - a model that standing on a solid plinth covered with nubuck, the recliner with handles and backrest represents the best embodiment of Italian design and traditional centuries-old craft, which today is hard to find an analogue in the modern furniture industry. It is equally unique and refined in every way, with handles and individual backs that bend as desired and needed, ultimately creating as powerful a visual and harmony as a sculpture freshly sculpted from soft clay.

 




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Soon!!! Official opening of Castello Concept Showroom in Batumi

We are pleased to announce that just a few days are left before the official opening of Castello's Batumi conceptual showroom, where local visitors will find the largest Cattelan Italia exhibition in Georgia, as well as up to 28 premium brand products and special conditions related to the showroom opening.


The showroom has been operating since April 11 and all interested parties have the opportunity to visit, take a look and get the desired information about presented products at the address Shartava N8, every day from 11:00 to 20:00.


We would like to remind you that Castello multi-brand furniture and accessories showroom is the official dealer and retailer of leading Italian furniture companies in Georgia, which has been operating in the Georgian market since December 2018 in the middle and premium-class furniture segment and offers customers constantly updated trendy and exclusive collections such is a - furniture, wallpapers, accessories, lighting and other ineterior decoration elements.


We collaborate with such famous Italian brands as: Arketipo, Cattelan, Reflex, Moroso, Pregno, Galimberti Nino, Bretz, Twils, Qeeboo, Tirolo, Tonin Casa, Rosini Home, Drigani, Slamp, Veneran, MAsalgueiro, Divana, Divan , Lenzi Marble Attitude, Covet House, EICHHOLTZ, LondonArt Wallpaper, Emu, Talenti Outdoor Living, Bruno Zampa, and more.




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A little information about QEEBOO trendy accessory "Giraffe in Love"

Known as the Giraffe in Love, the accessory is actually a dreamy giraffe holding a classic Maria-Teresa-style chandelier in its mouth. He personifies irony and light: the giraffe is in love, although he does not know it yet, because his heart is far from himself, and he also continues to live inspired by love.



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News from QEEBOO, extraordinary floor lamp of 2021 -

Fallen chandelier floor lamp suitable for indoor and outdoor environments, designed by Studio Job. Influenced by 19th century Thonet classic curves, this out of scale object with a 2-meters-diameter, travels through times to be the outstanding protagonist in each place it lives in and accompany you in a timeless dream of elegance.



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Exhibition of Oleg Timchenko's works at the Castello Showroom

We would like to inform you that from October 12, the exhibition of works by the famous artist, the successor of the best traditions of aesthetic expressionism Oleg Timchenko will be opened in Castello's multi-brand interior salon: "Integration in design".

Among the paintings will be his best paintings, as well as works from rare private collections, masterpieces of contrasting character and transformation.

As the great artist himself says, whose works have long since been auctioned off at  Bonhams's, "I do not just paint leaves or trees, but the breeze that blows through them."

That is why by our joint decision, we offer Castello customers a unique opportunity to get acquainted with his art for free for 1 month and more and to buy certain paintings if interested.


 


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QEEBOO - a new generation brand created by Stefano Giovanni in the CASTELLO range

Over the past year, the design world has been closely following the steps of the world-renowned Italian designer Stefano Giovanni and his creative team in the process of product research and marketing strategy, which was related to the establishment of a new generation brand known as QEEBOO.

Famous for his bestsellers Stefano Giovanni was able to bring together a group of world-leading creative designers such as Marcel Vanders, Marcantonio, Andrea Branz, Dai Sugasawa, Richard Hutton, Studio Fron and more  under the  brand QEEBOO. As a result, already at the 2019 Milan International Furniture Exhibition (Salone Del Mobile Milano) QEEBOO with its extraordinary approach and exclusive accessories was able to revolutionize the industry (photo from the Milan exhibition).

The concept, which is based on the synthesis of flora and fauna, has gained both universal recognition and sympathy at the Milan exhibition, as well as the so-called. Out of the Ordinary Objects International Design Award. Today, the young brand with its unique and completely different style is an absolute new fashion trendsetter in the world with its unique style, its amazingly beautiful items and accessories decorate the best houses, residences or villas in the world.

The exclusive exhibition of QEEBOO in Georgia was won by the multi-brand furniture showroom "Castello", which, despite the severe pandemic situation in the world, managed to present the collection ahead of schedule.

To talk about the QEEBOO collection, visit the showroom with its founder and Gen. Director Ivane Nadashvili.

- Recently, "Castello" really entertains Georgian customers with news and surprises. Just a couple of days ago, a presentation of the collection of design products of the legendary Italian lighting company "MMLAMPADARI" was held with you. This time, please tell us about QEEBOO in a few words.

- First of all, it is symbolic that QEEBOO and "Castello" were created in the same period of approx. A year and a half ago. Thus, it is a great honor for us to have the right to present it on an exclusive level in the Georgian market. Today, absolutely all the bestsellers of QEEBOO are presented in our showroom for the convenience of Georgian customers, including the so-called Giraffe in Love series, Rabbit chair, Rabbit Tree, designer chairs by Nika Zupank and Marcel Wanders, decorative lights (Empire, Guru), actively developed by Andrea Brantz and design studio Studio Jobi, etc. "Castello" as the official partner of the brand offers QEEBOO products to Georgian customers at exactly the same price as it is sold on the official website of QEEBOO in Italy no more and no less. The second point I would like to emphasize is that the products are sold directly from the QEEBOO warehouse and the customer arrives on the spot within 2 weeks after placing the order, which makes the relationship with the customer very comfortable due to the recent pandemic threat in the world. Wait.

I think it is superfluous to talk about the brand's own awareness, because its reputation and international popularity in the world today surpasses its name. Consequently, our interest in its products is quite high and we have already placed a lot of orders.

- What news does "Castello" offer us and what will it entertain the customers in the future.

- We have another pleasant surprise for our customers. In particular, until the end of July, the Castello showroom will host the presentation of another large Italian brand DIVANIDEA upholstered collection of upholstered furniture - it is the leader in the sale of upholstered furniture in the middle segment of Italy, which includes folding designer sofas, triple sofas, corner sofas. Chairs, etc. The brand is very attractive with its design, quality and most importantly pricing policy.

Source: ambebi.ge

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"My house is my palace" - this old English saying is still relevant today. Still, what do we need to feel at home in the dwelling? One of the important factors is the arrangement of a cozy, comfortable interior. As experts in the field say, it is not just furniture. It is a temperament that is obtained by a tasteful combination of each component of the interior and you feel at home - in a home where the feeling of time disappears and everyone is happy. In the beginning of 2019, the team of "Castello" gathered experienced designers and decided to create a furniture house based on these values. The loft style showroom is arranged so that the customer can present the furniture in their own interior. Multibrand store is a world brand in Georgia. "Castello" means palace in Italian. The main message of the company is to make the customer feel that the house can really be a palace:

"As you know, for any person, a house is his palace, therefore, when choosing a business name, we were guided by this postulate. Castello, in turn, is translated from Italian into Georgian as "palace". "Due to the fact that for this stage, we mainly cooperate only with Italian manufacturers, we have chosen the name Italian" - say the representatives of "Castello".

Tell us about the concept of the store…

"Castello" offers home furniture to customers: living room kits, upholstered furniture, bedroom combinations, work desks, dressers, living room furniture, tables, chairs, wardrobes, TV stands and more. It is also noteworthy that we tried to create the interior of a loft-type showroom. Here the furniture is not scattered on a random basis. Everything is combined and each individual program is segmented and synchronized with each other. In the appropriate space, under proper lighting. This allows the customer to read it all and imagine it in their own interior.

Who do you consider your target segment?

The products we present are designed for middle and high income customers. We do not just sell furniture, we do not have a shop for a shop, everything presented here is as unique as a human fingerprint. Whatever you buy here will be absolutely unique.

What sets Castello apart, what is your competitive advantage?

It should be noted that "Castello" is a multi-brand furniture showroom with a unique concept, which presents the best collections of leading companies in the world furniture industry (ReflexAngelo, Twils, AlfdaFre-Valdesign, Pregno, Bruno Zampa, London Art, Porada, Longhi, Veneran and others). Our advantage is both large-variety choices as well as flexible and segmented prices focused on the expectations of any customer. For example, the price of a high quality bed with us starts from 2200 GEL and goes up to 16500 GEL. The same can be said for designer wood!

On glass and marble tables, the cost of which ranges from 2500 to 35000 GEL and, most importantly, the ability to place an order based on the personal wishes of the individual customer. Here attention is paid to each individual detail, adapted to the desired interior, starting with the texture of the fabric and fabric, leather or its substitute, ending with the configuration and dimensions of a particular model, category of marble and metal elements.
The showroom features a dedicated lounge that houses more than 550 specimens of the aforementioned spacecraft (specimens of lacquered and oversized tops and wood surfaces, metal, marble, and textiles). "Castello" consultants are thoroughly knowledgeable and will help you at a high professional level with the help of catalogs and electronic programs. In a word, placing an order with us is a quick and convenient process.

What is your communication strategy?

Basically, social networks - our Facebook and Instagram pages, TV commercials, so-called Product Flemings, we collaborate intensively with magazines and publications. We shot a 40-second video clip of our business with the participation of famous directors at a high professional level, which is an absolute "know-how" in this industry in Georgia. Overall, in terms of marketing, the month of July was quite busy with us, with 5 TV channels and one radio channel running Castello's ad at the same time. Exhibition stands reflecting our products were placed in shopping malls. Also, serious work is underway to assemble the company website, which is expected to be launched by the end of September in a completely different format, design and services.

Tell us about the team. Who makes Castello?

Castello's team is made up of young talented and bold designers, as well as professionals with solid experience in the field of trendy furniture sales, who enjoy their own work.
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Furniture showroom CASTELLO offers Italian MMLampadari lamps

CASTELLO multi-brand furniture showroom offers Georgian customers the products of the famous Italian lighting company MMLampadari. This brand was created in 1966 and combines the traditions of Italian glass and embossed metal. Leading designers of the world create classic or modern collections for him. "Castello" appeared on the market in 2019 and their showroom has a wide selection of furniture - living room sets, soft furniture, bedroom combinations, dressing tables, tables, chairs, wardrobes, etc. Its founder and CEO Ivane Nadashvili says they have great confidence in their company in Italy and in Western Europe in general. This allows them to exclusively present leading European brands in the Georgian market, including MMLampadari.

Ivane Nadashvili: MMLAMPADARI is a lighting company based in 1966 in the Cuero region of Italy. The location of the factory was not chosen by chance, it is located near the famous Bellunite Dolomite mine. It was on its basis that large-scale metal production developed in the region, which in turn is known for its traditions of producing the best quality stamped metal products in Italy. The management of the newly created company not only wisely used the optimal location of the factory, but also gathered the best craftsmen who could create real works of art from metal. At the same time, they established close cooperation with the well-known glass factory Vetrarti IIyes Group, which is the leader in the production of the famous Murano glass in Italy.

M: What brand is MMLAMPADARI today and what style of products does it offer to its customers?

MMLAMPADARI's works organically blend the best traditions of Italian glass production and exclusive stamped metal products. Today, this company is world famous for its products. He is actively developing several modern and classic styles, as well as a contract direction in which he is particularly strong. Collaborates with world leading designers such as: Matteo Zorzenon, Chiara Andreati, Roberto Favareto, Mamin Candido, Olga Engel and others.

Today, MMLAMPADARI is positioned in the world market as a premium brand, the products of which are actively used by leading furniture manufacturing companies in its showrooms, 5-star hotels, etc. Sh. Georgia is no exception. You will meet this brand in Tbilisi, at the Biltmore Hotel, in private residences and more. MMLAMPADARI is known for its exceptional approach to detail and quality.

M: You started negotiations with MMLAMPADARI a few months ago, and today the brand is already in the "Castello" showroom. What choice do Georgian consumers have?

From July 1, MMLAMPADARI became available at the Castello showroom, at the level of official exposure, for Georgian consumers. At the moment, we present up to 15 best samples of the modern line of MMLAMPADARI works, including: Leaf metal eclectic directional chandelier by famous Italian designer Matteo Zorzenon, famous Zoe by Chiara Andreati, MMLampadari Studio ceiling lamp Rain, in the best traditions of Ard Deco style Finished ceiling lamp with Pill floor lamp (decided in 24 carat gold paint and ivory murano glass), innovative and infinite metal installation on the wall of Mamini Candido Petal, Clessidra, Moonlight, Balloton and more.

M: However, MMLAMPADARI is not the only premium, European brand that Castello offers exclusively to its customers. . .

Yes. Today, "Castello" offers Georgian customers an exclusive level of brands: ReflexAngelo, Arketipo, Twils, Veneran, Divanidea, Slamp, London Art Wallpaper, Rosini, Lenzi Marble and others.

M: "Castello" appeared on the market a year and a half ago. Residential furniture is offered to consumers by many showrooms and shops today. What makes your brand stand out?

We have no ambition to position ourselves at the forefront of market leaders. However, if the awareness of our brand and the loyalty of Georgian consumers show the opposite, it is very nice. One can say that in Italy and in Western Europe in general, our company has a fairly high level of trust.

M: As for the news and your future plans. . .

In about 2 weeks, the CASTELLO showroom will host the presentation of the collection of the famous Belgian-Italian accessories brand QEEBOO.

Source: Marketer.ge

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